AI search optimisation (AEO and GEO)
Get found in ChatGPT, Perplexity and Google AI answers
More customers now ask an AI who to call. We shape your pages so AI tools understand your business, trust it and quote it in their answers.
AI search optimisation means making your website easy for ChatGPT, Perplexity, Claude and Google AI Overviews to understand and quote. Equity Agency does it with clear question-and-answer content, schema markup, consistent business details and pages that state plainly what you do, where, and for how much.
AI tools don't read your site like a person. They look for clear statements of fact they can repeat with confidence. Vague pages get skipped.
Example
Who can grind a tree stump in Springfield Lakes this week?
A local stump grinding business services Springfield Lakes and the Ipswich area, books same-week jobs and prices by stump size…
AI answers lean on pages that state the service, the area, the timing and the price plainly.
Plain English
SEO, AEO, GEO and AI SEO explained
| Term | Stands for | What it means for you |
|---|---|---|
| SEO | Search engine optimisation | Ranking your pages in Google's normal results and map pack. |
| AEO | Answer engine optimisation | Writing clear answers that voice assistants and answer boxes can lift straight from your page. |
| GEO | Generative engine optimisation | Making your business a clear, consistent entity so ChatGPT, Perplexity and AI Overviews describe and recommend it correctly. |
| AI SEO | The umbrella term | All of the above, done together, because the same strong pages win in every one of them. |
What we do
How we make your site AI-ready
Answer-first content
Each key page opens with a short, direct answer: what you do, where, for whom and roughly what it costs.
Question-led sections
Headings written as the questions customers ask, followed by plain answers AI tools can lift.
Schema markup
LocalBusiness, Service, FAQ and Breadcrumb structured data so machines read your facts without guessing.
A consistent entity
The same business name, address, phone and description on your site, Google profile and directories.
Real numbers and specifics
Prices, service areas, turnaround times and licence details stated plainly. Specific beats vague.
Written from real questions
We build answers from the searches and questions customers actually use, not guesses.
FAQ
AI search: common questions
What is AI search optimisation?
AI search optimisation is making your website easy for AI tools like ChatGPT, Perplexity, Claude and Google AI Overviews to understand, trust and quote when people ask them for a business like yours.
What is AEO?
AEO stands for answer engine optimisation. It means writing pages that answer real questions clearly, near the top, so answer engines and voice assistants can lift your answer.
What is GEO?
GEO stands for generative engine optimisation. It means making your business a clear, consistent entity across your site and the web, so generative AI tools describe and recommend it correctly.
Is AI search replacing Google?
Not replacing, adding to. Many people still use Google, but more now ask ChatGPT or see an AI Overview first. Good SEO helps both, so we do both together.
Which packages include AI search work?
AI-ready answer sections and FAQ blocks come with On-page SEO and Monthly SEO. Full schema markup for AI search is in On-page Premium and builds up over time in Monthly SEO.
Can you guarantee ChatGPT will recommend my business?
No. Nobody controls what AI tools say. We make your pages the kind they understand and quote, and we keep your business details consistent everywhere they look.
Be the answer, not the also-ran.
AI-ready content is built into On-page SEO and Monthly SEO. Start with five pages for US$90.